About the Project
Race the 215 is a local event organized by the Ecococialist working group of DSA SD to show San Diegans, and our officals, how slow our most popular bus line is, by organzing a race around it.
For this project, I worked directly with the working group to create a graphic that would invite new folks into the event, whether they joined by bike or by bus. 8.5 x 11 in flyers were printed and posted around the city, and a separate instagram-friendly version was made for social.
The inaugural event had over 50 attendees to help demand a faster 215, and even led to a few new DSA sign ups. The fastest cyclists beat the bus, after giving the bus a 15 minute head start! See the original social post here and some highlight photos here.
Credits
Event Organizers: Some core folks in the Ecosocialist working group of DSA SD, with support from local bike orgs RideSD and BikeSD.
Primary Headline: GNAR by Kel Troughton at Overlap Type
Secondary Headline: Oaks by Kel Troughton
Text: Manifold DSA