The Guide to Product Analytics

About the Project

At Mixpanel, I led the design direction and print production of a high-quality perfect bound book. This book, The Guide to Product Analytics, was created out of the desire to repurpose a successful digital guide created that was published on mixpanel.com and bring it into print form. This book was created with the intention to be handed out at events, used for social campaigns, and to encourage product implementation.

My role for this project was the lead designer and project manager. I managed communication with the account manager at Hemlock Printers, designed and typeset the book, created simplified product illustrations that appear throughout the book, selected print materials, approved the proofs, went on a digital press check, and ultimately saw this project through to the end with key teammates along the way.

Throughout the process, I had design reviews with members of the design team, including product design for accuracy. After the book was in our hands, I worked with our marketing team at Mixpanel to get fulfillment organized with our third-party shipment vendor and collaborated with marketing and design to create assets for the book to be used across social, email, and on landing page order forms for customers across North America, EMEA, and APAC regions.

Project Credits

Marketing/PMM

Written by Anya Pratskevich and Marco Sanchez Junco
Landing page and email integration by Lindsay Neeson and Alexis Mix
Social posts by Dan Bean and Andrew Rhodes
Global customer shipping logistics by Janice Kim

Design

Book design, typesetting, and production by Annie Szafranski
Design reviewed by Mike Casebolt, Alex Shepherd, and Mark Johnson
Book photography by Mike Casebolt
Motion design by Erik Blad

Print Partners

Printed by Hemlock
Hemlock Account Management by Hope Mosely

Type Credits

Untitled Sans by Klim Type
Aperçu Colophon Foundry