December 29, 2019No Comments

2019 Wrap-up

 @Fabric London :) @Fabric London 🙂

It feels like I just created my 2018 wrap up post because I still remember the goals I wrote down for this year very clearly. There have been so many posts I’ve wanted to add throughout the year, but the end of the year got here first so you get a little wrap up. The important thing is that I met mostly all of my goals (if you exclude goodreads)! Here are some highlights from 2019…more than 2018 and 2017. Go figure!


  1. Taking a copyediting course and getting an A.

  2. Getting a new tattoo.

  3. Ending my time volunteering as a docent for the rare book room—not a highlight but it meant a lot to me (I cried).

  4. Seeing Light Asylum.

  5. Participating in a Dinamo variable type workshop even though it was difficult.

  6. Participating in Typography Summer School—LA edition (so good).

  7. Finally going to Colorado to visit my brother and sister-in-law, then going to New York afterwards (Lubalin Center + Punk exhibit at MAD!).

  8. Taking the train up to LA to go to the first Compass Design Summit.

  9. Participating in Good Measure: San Diego. Okay this wasn’t a highlight, but it was a fascinating experience, one I’ve been meaning to write about (hint: you can’t successfully “revitalize the future of a brand” in 72 hours, nor should you).

  10. Growing the San Diego Compass design team and getting promoted to Senior Designer. I’ve never been at a company long enough to get promoted ever.

  11. Actually pulling off a baby shower for my sister and becoming an aunt to my new baby nephew.

  12. Reading more books on my bookshelf and reading more design books in general.

  13. Meeting and spending the day with Barbara Stauffacher Solomon while her mural was painted on the side of the new Everlane store in Venice.

  14. Seeing Bobbie’s beautiful SF apartment (and bookshelf!)

  15. Learning to cook better food.

  16. 3 close friends getting engaged in the same month…

  17. Seeing Objekt perform, then scheduling a passport appointment the next day.

  18. Working with Little Dame on their shop expansion (growing the brand).

  19. Presenting my work with Little Dame for San Diego Designer Day (Compass).

  20. Going to London for the first time as an adult and my first out of the country trip with Jeff. Love love love.

  21. Paying of 75% of my remaining student loans! I was hoping to payoff my student loans in full, but I did fast-track a 2020 goal of leaving the country 😉

It was a really busy year, and I am—as always—so appreciative and thankful for the opportunities and experiences I’ve been able to have this year. But there’s still so much growing to do! I felt this year I just said yes to so many things that I haven’t been able to produce much myself—which is a common pattern. This brings me to some 2020 goals, and good lord, I will be turning 30 soon.

~SOME Personal 2020 GOALS (no particular order):

  1. Finish paying off my student loans! EASY Q1 GOAL.

  2. Start paying off credit card debt more seriously (once student loans are done).

  3. Actually think about my “financial future”—start learning more about $$$ and try to set myself up better financially. Maybe meet with a financial planner…?

  4. Happily attend 3 weddings.

  5. Say no to more side projects while I have a job and focus on creating personal work.

  6. Become a better designer: improve my craft and find my place—don’t get comfortable or complacent.

  7. Dedicate 2020 to music: learning and experimenting.

  8. Try to avoid another quarter-life crisis. If it happens, it happens.

This is all I have right now, hopefully I’ll have some interesting things to add to this that are more specific.

November 26, 2019No Comments

Type Pitch Using Temporary Display


Work samples from a typographic pitch for a Little Dame project back in October. The type is set in Temporary Display, a typeface designed by Jonathan Maghen and Sam Wagner. Available at Primary Type Foundry.


November 5, 2019No Comments

Encinitas Tees—Rejects


I haven’t shared any 10–6pm work here yet, but I thought I’d share this because it was a quick team challenge and it’s abstract enough. Our regional design team created a few tee shirt concepts to help celebrate the opening of a new Compass office in Encinitas.

After working on the Little Dame tote and not quite in the mood to design a tee, I decided to work with my friends type and image rather than illustrate anything or make something very “Compass”. The result was my brain on Trobbing Gristle but like, beach—but also not. The marketing team voted on their favorites and mine obvi didn’t make it, fortunately. Rejects below.


 Tee shirt concept design (reject) | Annie Szafranski, 2019

 Tee shirt concept design (reject) | Annie Szafranski, 2019

Tee shirt concepts for my fav band, Encinitas, CA | October, 2019.


November 2, 2019No Comments

Tote Bag Design for Little Dame


 Tote Bag design for Little Dame by Annie Szafranski

Flash Chic—Tote bag for Little Dame, October 2019.

I designed a tote bag design for Little Dame’s GoFundMe campaign! Two visual directions for this project were presented and we moved forward with this flash sheet inspired tote because, yes, they’re opening a tattoo shop in their new space.

There are lots of things for Little Dame in the works right now with their shop move and expansion, so expect to see the next few posts featuring some of those projects as they start to wrap up.

Though the image above is a mockup, they’re currently in the midst of production and will be distributed to those who donate $25+. I believe they’ll be distributed once the campaign is done? I think that’s how these things operate.



Tote Type: Cheee (version 1.4) by OH No Type Co.


October 21, 2019No Comments

R.I.P. Feels Design Studio



QUICK UPDATE: I was gonna write a whole thing, but I’ll keep it short.

October seems like a great month to mention a death, so here I go. I’ve finally decided to terminate my LLC and I will no longer be doing business simply as Feels Design Studio either. Feels Design Studio served its purpose at a time of need, and that time has simply passed (a while ago, actually). Since I’m no longer working as a full time studio/freelancing, it no longer seems necessary to keep up the appearance of one—albeit a super lax one that’s been terrible at self promo since day one.

Moving forward, since I’m back working in-house full time (and have been for over a year), I will no longer be hiding behind an LLC or a simple DBA. I’ll be updating everything back to a personal level, where I will continue to work on small projects with select clients on an independent level. With this refreshing change, I hope to develop more personal projects and allow myself to explore other areas of interest tangential to graphic design.

I know I don’t have much of an audience, but I do know some are out there. If you have any questions around design or freelancing you’d like me to answer here, I’d be happy to write a response. I need some motivation to write more consistently, which I’m hoping to do more of moving forward.

Thanks for your support and interest.

—Annie Szafranski 🙂


August 21, 2019No Comments

Solo Art Show by Katie Carrion

Event Flyer


 Solo Art Show by Katie Carrion,  8.5x11 Flyer

Solo Art Show by Katie Carrion, 8.5x11 Flyer


 Solo Art Show by Katie Carrion,  1:1 Instagram

Solo Art Show by Katie Carrion, 1:1 Instagram


The co-owner of Little Dame (Katie Howard) got married and asked me to create the flyer for her first solo show under her new surname, Carrion. For such a memorable moment to mark a new beginning, using the provided image, I wanted to keep the flyer clean and straight forward. For print, I left the background white and used the full bleed image for instagram, using the same minimal type treatment for both.

Resolution aside, I’m pleased with how the instagram version tuned out, but she ended up just cropping the 8.5x11 flyer for instagram—can’t control everything!


August 6, 2019No Comments

Typography Summer School LA (Projects)

Summer Intensive | June 15–16, 2019


Final project snippets from the Typography Summer School intensive from earlier this summer. Project 1: Wikipedia—I chose the Public Library wiki page to design in print form. Project 2: Type hack—I decided to make Gill Sans disappear ;). Lectures/discussion/sharing in between projects, with Faser Muggeridge and Benjamin Critton. Hosted at the Compass office in Hollywood.

Day 1 Project: Wikipedia

 Typography Summer School LA | Week 2 | Wiki Project | Annie Szafranski

Day 2 Project: Type Hack

 Typography Summer School LA | Week 2 | Type Hack | Annie Szafranski

The projects aren’t perfect, but they were completed in the short amount of time we had, so whatever. <3

July 23, 2019No Comments

Electronic Press Kit for April

APril EPk, July 2019



I was commissioned to design April’s first Electronic Press Kit (EPK). This one-sheet incorporates a mini bio, key highlights from the band’s Spotify data, links to latest singles, tech specs, and social links. It’s a nice concentrated summary of where the band currently is, and will be a helpful piece to have on hand for those who may want to work with the band in the future.

I’m weary of SD Voyager, but if you’re not, April was featured on their blog a little while back, so you can learn more about them and read April’s answers to SD Voyager’s google form here.



July 23, 2019No Comments

Flier Quickie: Bugs & Babes

Little Dame | July, 2019


 Little Dame | Bugs & Babes | Feels Design Studio, July 2019


San Diego, CA


Flier for an event at Little Dame. They wanted very minimal copy on this and didn’t want a description—just the name of the event, along with the when and where. Scribbled these in illustrator.


July 16, 2019No Comments

Unused Artwork for “Escapement”


 April cover concept for “Escapement” | Anne Szafranski, May 2019

April cover concept for “Escapement” | Anne Szafranski, May 2019


This was in the running to be used as a cover concept for the new April single, but wasn’t ultimately chosen between the selects.

You can listen to the new April track and see the lovely artwork for it created by Jeff Micklos, here. They’re making beautiful things!